Design that converts users

We'll help you increase revenue and reduce churn by making your product more usable, friendly and fun

See our work

We help create amazing products that let people get their work done

WE LOVE CRAFTING BUSINESS SAAS APPS

Branding

Users expect a coherent brand experience, from marketing all the way to the product. We will investigate your company & your industry then work together to distill your message down to the best representation possible.

Web

It can be hard to sum up and present what exactly makes your product the best choice for customers. Let us work with you to define the best strategy, wording and style that will attract the right users.

Interface

Your customers want to use a product that's beautiful & useful. We'll examine your product and tell you what works and what doesn't, and then collaborate with your dev team to boost usability and enhance visual finesse.

We love working with teams that embrace design across their company

OUR BEST CLIENTS INVOLVE US ACROSS THE BOARD

TapeACall

UI & UX, PRODUCT DESIGN, WEBSITE

We were brought in to refine and iterate on the existing product by adding in ads, upgrades, settings & walkthroughs and eventually, to overhaul the whole thing to look great within iOS8 and implement a flat design style that would make the app feel iconic.

We're happy to say that it’s been the most downloaded business app in over 35 countries.

Learndot

UI & UX, PRODUCT DESIGN, WEBSITE

Working closely with Learndot’s developers, we designed a tight interface across the app which encompassed both the admin and user side.  

The feedback loop was tight between design and internal development and we shared UI/UX sketches and new flows rapidly – sometimes live.

CallfromWork

UI / UX DESIGN, PRODUCT DESIGN

We did a fast-paced, iterative design for this product. Going from concept to wireframes to finalized interface only took a few weeks.

After the prototypes and flow were all sorted out, we shipped the files to the iOS developers and made sure the details were all ironed out. 

SocialPandas

UI & UX, PRODUCT DESIGN, WEBSITE

We worked lean interpreting customer interviews and rapidly building features in the app.

The result: a sales system to interpret social information as relationship building touchpoints. Integrations included LinkedIn, SalesForce, ZenDesk & more.

Turnyp

UI & UX, PRODUCT DESIGN, iOS/RAILS DEVELOPMENT, BRANDING

From consulting help on the initial business model to assisting with API & architecture plans, we took an active interest in Turnyp. Helping people find food they could eat with various diet restrictions seemed like an awesome problem to solve.

We worked through fast, iterative sprints and handed a beta version to let their developers have a head start.

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Our innovative clients rely on us when they need high quality results

WE WORK WITH AWESOME STARTUPS IN VAN/SF/NYC & EVERYWHERE

“The design and UX/UI of our app was our single most frequent praise –
Theory was our secret weapon (not so secret anymore!)”

PAUL LAMBERT
CEO & CO-FOUNDER @ LEARNDOT

Get a confidential
review of your product

If you have an app that’s technically superior but not getting or keeping the right customers, let’s get in touch.

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415.799.8868contact@theorydesign.ca